U.S. Exported 4 Million Liters Wine to Philippines

The U.S. has long been the leading supplier of wines to the Philippines and, since 2009, the Philippines has been the largest U.S. wine market in Southeast Asia in terms of volume. In 2017, U.S. exported 4 million liters wine to Philippines (433,333 cases), and $11.6 million. USDA estimates exports in 2018 will reach a record 4.3 million liters (477,778 cases), and $13 million, up 10 and 12 percent respectively. Prospects for growth are exceptionally bright despite tariffs that inflate the final price by 75 percent, distribution challenges, and intense competition due to regional free-trade agreements.

The U.S. has long been the leading supplier of wines to the Philippines, surpassing France in 2000. While the volume of exports doubled from 2000 to 2017, the value quintupled. In 2017, the U.S. held a 29 percent market share by volume, and a 23 percent market share by value. Due to the strong presence of U.S. brands, FAS Manila estimates exports in 2018 will reach a record 4.3 million liters (477,778 cases), and $13 million.

The Philippines has been the largest market for U.S. wines in Southeast Asia by volume since 2009, surpassing even major transshipment destinations in the region such as Vietnam and Singapore. FAS Manila predicts the Philippines will remain the largest market in Southeast Asia for U.S. wines for the foreseeable future. In 2017, the average C.I.F. price of U.S. wines exported to the Philippines was $2.97 per liter. U.S. wines exports to Philippines are expected to continue as more consumers become interested in wine.

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